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Ten reasons why most teachers shouldn’t be teaching
Posted June 30th, 2008 by Jason Nethercott

Do you remember a time when you worked for someone else and they tried to explain something that was simple to them but totally perplexing to you? I have on frequent occasions over the course of my life and it seems to be the curse of those that ‘know’ (and sometimes at a highly proficient or expert level), but can’t teach to save themselves!

Just recently I was learning a new process from someone and I was getting more frustrated the more I did it. They were watching over my shoulder while I was attempting to complete the tasks and pointing-out all my mistakes as soon as I made them. All I was getting was "you don’t do it like that" and "why did you do that for?" really useful stuff for a learner.

I realized that doing what I felt like doing (picking up something heavy and throwing it as far as I could), was probably not the best way of venting my frustration. So, I focused on remaining calm so that my stress levels wouldn’t rise too high and cloud my brain so that nothing at all would get in.

I reflected upon my ’learning experience’ later that night and came up with ten reasons why many people who are experts, professionals or just know something that others want to know, can very often be hopeless at communicating that information to others.

So here they are:

1. They don’t have empathy for the learner or try to understand how the learner might view their communication

2. They forget the process involved in learning the information, skill or knowledge that they now possess

3. They enjoy the power of knowing something that someone else wants to know

4. They enjoy telling learners that they are wrong or watching them fail when they inevitably make mistakes

5. They are impatient

6. They are not aware of nor allow for the vast amount of subconscious knowledge that they may possess

7.  They have not structured the necessary learning in a series of building blocks for the learner

8. They do not encourage, inspire or motivate the learner

9. They do not utilize rich communication tools that feed the learner information on multiple levels

10. They are assholes!

That’s probably a reasonable list to start with but please let me know if you can think of some others?

Thanks for reading and have a great week - Jason

Jason at Evince HQ

 

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Using video to remove “noise” in your business processes
Posted May 29th, 2008 by Jason Nethercott

NOISE - it’s all around us and influences everything we do. When noise gets into your business processes and procedures, expect trouble! Noise takes many forms, distortion, misinterpretation, misrepresentation, delay etc and the result is a map that describes the wrong territory!

There is an inverse relationship in operation - as noise in any process communication increases there is a consequent decrease in information and/or data accuracy. So the "volume" of noise in any given communication directly effects how clearly others can listen and understand. It’s the classic "Chinese Whisper" syndrome where the original message becomes more corrupted the more it is received, interpreted, then communicated to another.

A typical business example is where a consultant is brought into a business to understand and fix a particular problem. To start with, the consultant my collect information and data and may talk with and observe employees. However, the employees’ "normal" environment has been disturbed as soon as they become aware of a third party. Employees will also work and talk differently as they know they are being observed and/or questioned. Most will respond by behaving and answering in a way they think is best under the circumstances.

All this leads to a misrepresentation of the "normal process" and the inaccurate recording of the process. To accurately "capture" a system, process or procedure, noise must be minimized and this is where video shines!

Instead of interpreting a process as best possible then distilling it into words and still pictures to produce a fragmentary view of a process, video can be used to record in "real time" and "at source" with nothing left out. Screen capture video can record all PC based processes while full motion video records physical processes. By joining the two, a complete end-to-end picture can be built of a "live" process or procedure and with it, a map that accurately describes the territory!

Jason

 

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Experts That Can’t Teach - My BPM Tools Lesson!
Posted May 18th, 2008 by Jason Nethercott
How often have you been in the situation of being trained by an expert that couldn’t teach? How did you find your learning experience - probably frustrating at best. There’s a good chance that you didn’t learn half the stuff that you needed to despite the possibility of you being greatly interested in the subject and wanting to learn the material. I had this very experience during a BPM tools presentation at a company I used to work for and it nearly drove me to tears!

Why is this? Well, experts can’t teach! Nine times out of ten the most knowledgeable practitioner, the world’s leading authority, or the most highly qualified professional (as my BPM tools trainer was), just can’t transfer their knowledge effectively.


Do you think they plan their communication by going:

  1. I need to begin by identifying exactly who my audience is
  2. I’ll then assess their current understanding of the subject
  3. I’ll look at how I can best communicate my ideas to the target audience so that they will have the greatest chance of understanding and absorbing the information
  4. I’ll use a survey to gain information after the presentation on how effective I was with my communication
Not likely! This situation creates big problems for businesses when new bpm tools and processes need to be understood yet the target audience are unable to receive the right information. Compounding the problem is the "vehicle" for the communication which doesn’t often lend itself to easy review and reference when needed.

Business Process Video is starting to gain attention as the BPM tool that both captures and communicates complex information in a rich and relevant fashion that is easy for the learner to access and understand. As the use of video as a key BPM tool increases, the collective sigh of relief from learners will be deafening!


Jason

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Dead in the water
Posted May 1st, 2008 by Jason Nethercott
Have you ever been given a shiny new document on the latest system or process that your company is now using but never opened it? Shame on you - after all, your company has probably paid a consultant a few hundred dollars an hour to research, analyse and map what the existing process was and improve it significantly. How could you be so short-sighted as to overlook the fantastic new process contained in the document which promises so much!

Well, for many employees, it’s the path of least resistance and "unless you are going to threaten me with my job, I won’t be opening that document and trying to figure out what all that stuff is trying to tell me in any sort of hurry". It might as well be written in Arabic!

I’ve found it’s quite common in business to find employees using precious new process documentation as door stops, desk levelers, and toilet paper (depending on the texture and weight). But why? Why is a new process that can potentially help the business make more money or run more efficiently be so hard for employees to accept and learn? Management and leadership issues aside, my own research has found that such documents are unwieldy and simply not suited to the modern PC based work place.

In our modern world of knowledge and communication we use computers and the Internet for the majority of our work and production and it’s only increasing. To have to find the correct document, prop it up somewhere beside your monitor, then work through each page that is deemed relevant, is simply a pain. And not only is it a pain but it is wasteful! Some process documents use a lot of ink, paper and plastic and to have them collecting dust in a back-office room defeats the purpose of the whole exercise.

Current business process documentation is simply not designed for the "customer" - the person who needs to learn the process as fast as possible and perform the process accurately. This major flaw is a key reason why process re-engineering and improvement projects completed by businesses have such a poor success rate. They just don’t "do it" for the people doing the work.

Jason

Evince Limited HQ

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Replicate or Die - the Choice is Yours
Posted April 29th, 2008 by Jason Nethercott
The key to replicating your business processes for your Internet business is both capturing and communicating a process which is as close to what actually happens in "real time" as possible. So what do I mean by that?

I’ll use an example of what isn’t terribly "real". Say that you are wanting to document the process for accessing and checking your AdSense account stats. It’s a regular daily task that needs to be done but is not necessarily critical in the operation of your business. You want to give this task to a new employee or outsourced worker so that you can spend more of your time doing the more strategic work of growing your business.

The most basic way to capture the process would be to write down all the steps involved as you understand them. You may even paste in some screen capture images using a program such as SnagIt to appeal more to visual learners. You hand your new document to your new employee so that they know where to look and the crucial statistics to gather.

But the new employee finds the process (from your familiar understanding of it), fragmentary and open to interpretation, especially since they have never used an AdSense account before. They constantly ask you questions on the correct screens to go to and what to do when they hit a problem despite what you thought was your careful detailing of the process. In the end you decide not to delegate the task and continue doing it yourself for better or for worse.

This situation is very common and familiar to Internet business owners and is in large part due to the poor transference of information from the head of person "A" to the head of person "B". There is just too much room for interference or "noise" within the communication and confusion and frustration are the result.

Video takes everything quite a few steps further than simple text or screen capture information. It does this due to its ability in communicating far richer process information that reaches viewers on multiple levels.

Not only can video contain text based information but also a "live", view of a process captured "at source" with nothing left out. On top of this, video can contain expert narration to explain what is being done and what to look out for. This means that video is able to appeal richly to both our sense of vision and sound and is far more engaging for the viewer.

What is your experience of learning a new business process or software program? Do you find that standard operating procedures (SOP’s), or user manuals are all that you need or do they quickly become door stops? How have you found videos that have shown you how to use software programs? Did they help you to get up to speed fast?

Thank you greatly for reading this post and I welcome any and all comments that you may have.

 Jason

Evince Limited HQ

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