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The steps to growing your business successfully using Business Process Video - Part 1
Posted September 16th, 2008 by Jason

This article is the first in a series showing you exactly what steps you need to take to clearly capture your business processes with a richness that goes far beyond current Business Process Management (BPM), tools and practise . You will then be able to easily understand, share and improve your business processes and procedures and focus on optimizing your results, creating a highly aware enterprise.

To produce process and procedure videos for your business that combines the best of current mapping methodology and tools with the richness of video requires a particular format and sequence of steps. As you learn each step it’s important that you practise the format that I will teach you on a simple process in your business.

At the end of this lesson you should have:

  1. An awareness of common business process mapping symbols
  2. Have the software needed to complete your first process map
  3. Have the software needed to video record processes and procedures

Choose one process that you know well and that isn’t too complicated. For my example, I am using a process map that I created for an energy company showing the steps needed to assign tariffs to customer accounts which are basically just different packages of charges (See figure 1).

 

You will notice that the map shows the steps in the process but not the detailed procedures involved or how to actually perform the tasks. It is at the procedure level that business process video is at its most powerful and can remove a lot of pain and confusion regarding understanding and performing processes.

Now, I don’t want to confuse anyone who is new to process mapping with a detailed explanation of all the elements and the in’s and out’s as it can become confusing. However, I will briefly detail the software tools and symbols that you’ll need to be familiar with to get started. I want you to give mapping a go and see the huge possibilities for creating results and freedom with its application in your business.

Software tools:

  • Mapping software: Microsoft Visio 7 is cheap and sufficient for most mapping tasks and available at Microsoft (you can use any previous version of Visio but Visio 7 will enable you to produce data-driven maps that will be the topic of the follow-on series).
  • Screen capture video software: Camtasia Studio 4 or 5 available at Techsmith.com

Don’t fret if you don’t have the above software as you can download free trial versions or use alternative software that you feel comfortable with. 

Process mapping symbols:


 This is the activity or task symbol and identifies a change to an input in a process

This is the decision symbol and results in a ‘yes’ or ‘no’

 The arrow shows the direction of a process flow from one activity to another

This symbol denotes the beginning or end of a process

 The storage symbol identifies when an output is stored waiting for the customer

 This symbol shows inspection or evaluation of the output

 Identifies that the output of an activity is recorded on paper

There are plenty of other symbols in use but these are the most common one’s that are applicable to all business processes. Other, more industry specific symbols include:

 A symbol for a gantry crane

 The conveyor belt symbol

So that’s it! Make sure that you down-load the software and start playing around with it to build your familiarity.

Action steps:

  1. Mess around with Visio and Camtasia and explore what the software can do
  2. Select a simple process in your business
  3. Practise mapping the process in Visio so that it looks similar in format to the process map above
  4. Imagine the communication, understanding and dependability of having your experience and intellectual knowledge recorded in such a clear and structured format

Thank you for your time in following this introductory lesson and please leave a question or comment.  In the next lesson we’ll look at some important process mapping conventions so that stage one of the BPV format, process mapping, is clear and understandable.

 

Bye for now - Jason

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2 Responses to “The steps to growing your business successfully using Business Process Video - Part 1”

  1. Avoiding the Uncertainty Syndrome - How to create your own powerful Business Process Videos - Part 2 | Business Process Video Says:

    […] The steps to growing your business successfully using Business Process Video […]

  2. How to Create Your Own Business Process VidMaps - Part 3 | Business Process Video Says:

    […] The steps to growing your business successfully using Business Process Video - Part 1 […]

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