The iPhone 3G has now been released and with it comes a world of opportunity for savvy small business owners. The iPhone 3G’s use as a portable video player is a big part of the reason why consumers are purchasing the very cool device in droves. The future of portable communications through iPhone type devices is only looking brighter.

So why is this important to business owners? Well, it means that you now have another important and viable channel of communication through which to educate your workers. It is getting easier and easier for you to share your process, procedure and informational videos to workers no-matter where they are. This enables you to take better advantage of the power of video to respond to the most current methods or systems that can be rapidly and accurately communicated and employed by workers to the benefit of your business.

In a blog comment posted by Jennifer O’Meara on the Marketing Profs site yesterday, she mentioned that "In studies authored by DoubleClick, Google and AOL, audiovisual content was found to drive an engagement rate 4 to 7 times higher than static image and text." What this means is that your process and procedure information has a far greater chance of "getting in" and consequently being accurately applied.

The iPhone 3G’s video quality is crisp, clear and colorful and its 3.5 inch screen is easily capable of displaying 480×320 video. Just imagine the ability to share your company induction video to new workers or a presentation of your company vision, mission, goals or objectives quite apart from the systems you use and how to use them.

The only limitation for business owners wishing to fully benefit from iPhone 3G video communication is the lack of a video camera. However, it is highly likely that future releases of the iPhone and competing products will include high-quality video cameras. With the addition of a video camera, the remote and rapid assessment of some business issues and problems by using a "quick ‘n’ dirty" method will become much easier.

The future looks bright indeed for rich mobile communications that business owners are able to leverage for business growth and success in an increasingly competitive market place. Please leave a comment and thank you for reading.

Cheers

Jason

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