I watched a video by Eben Pagan the other day about keeping focused and working on one thing at a time systematically. What he said made a lot of sense as I use to find myself pulled in multiple directions whenever an e-mail appeared in my In box or the phone rang.

There is just so much information and distraction about in the average Internet business owner’s workplace that attention being paid to any single, valuable task is often just minutes rather than the hours needed. The reduction in productivity and increase in stress takes its toll on you and your family and sucks momentum from your business.

But how does it feel when you follow a defined process and achieve a defined outcome? For example, you create a Google Adwords ad that contains a question and capitalization of the first letter of each word along with an appealing URL. You may have found that this combination of elements consistently brings you better result. Of course, you will still test and track variations of the ad based on relevant new information to see if the ad can be improved upon but you want to start with "best practice" as your base line.

To have to work-out what "might" work for every process that is performed in your business is insanity as there are just so many variables in any single process or procedure. By defining the "dependent" variables or inputs in each process and procedure you are then able to produce consistent results or outputs in your business, and consequently, value for your customers.

Systems bring relief as your business no-longer needs to rely on you or a few key workers for knowledge on how to perform your business tasks and activities. They free-up time to spend on the important, more strategic issues facing your business that take time, careful consideration, and planning.

Jason

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