Posted May 18th, 2008 by Jason
How often have you been in the situation of being trained by an expert that couldn’t teach? How did you find your learning experience - probably frustrating at best. There’s a good chance that you didn’t learn half the stuff that you needed to despite the possibility of you being greatly interested in the subject and wanting to learn the material. I had this very experience during a BPM tools presentation at a company I used to work for and it nearly drove me to tears!
Why is this? Well, experts can’t teach! Nine times out of ten the most knowledgeable practitioner, the world’s leading authority, or the most highly qualified professional (as my BPM tools trainer was), just can’t transfer their knowledge effectively.
Do you think they plan their communication by going:
- I need to begin by identifying exactly who my audience is
- I’ll then assess their current understanding of the subject
- I’ll look at how I can best communicate my ideas to the target audience so that they will have the greatest chance of understanding and absorbing the information
- I’ll use a survey to gain information after the presentation on how effective I was with my communication
Not likely! This situation creates big problems for businesses when new bpm tools and processes need to be understood yet the target audience are unable to receive the right information. Compounding the problem is the "vehicle" for the communication which doesn’t often lend itself to easy review and reference when needed.
Business Process Video is starting to gain attention as the BPM tool that both captures and communicates complex information in a rich and relevant fashion that is easy for the learner to access and understand. As the use of video as a key BPM tool increases, the collective sigh of relief from learners will be deafening!
Jason
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